Towards this objective, this programme by IIT Madras and Ford focuses on practical training, emphasising responsible driving on the roads. The CoERS, IIT Madras, and Ford signed Memorandum of Understanding (MoU) on August 30, 2024 towards this collaboration.
The Indian Institute of Technology Madras’ Centre of Excellence for Road Safety (CoERS) is partnering with Ford to address the growing concern of road accidents involving young drivers. The initiative aims to train the young minds of the next generation of drivers.
The initiative aims to equip thousands of students from 240 schools in Tamil Nadu with essential road safety knowledge and skills through master trainers.
As per a Report on ‘Road Accidents in India 2022’ by the Ministry of Road Transport and Highways (MoRTH), as many as 42,878 out of total 1,68,491 fatal road accident victims in the year 2022 were under 25 years.
Inculcating road safety practices in childhood is vital as it helps embed these habits into long-term memory, making them a natural part of their lifestyle. By teaching road safety early, society can ensure that safe behaviour becomes second nature, helping to save lives on roads.
Read more on India Today: IIT Madras partners with Ford to train the next generation of young drivers
