About RBG Labs
Founded in 2002 by Prof. Venkatesh Balasubramanian, RBG Labs at IIT Madras is a pioneering centre for human factors research grounded in first principles-based design thinking. It focuses on solving complex societal problems through rigorous scientific methods and evidence-based innovation across transportation, manufacturing, healthcare, rail systems, and scientific policing.
The Lab's flagship innovation frameworksβincluding the Transportation Safety Framework (TSF), the Suzhal Management System (SMS), and the RBG Innovation Paradigm (RIP)βenable systemic improvements in safety, productivity, and service delivery. These frameworks have driven new product development and process optimisation across India's road safety ecosystem and key industrial sectors.
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We proudly collaborate with government bodies, industry leaders, and research institutions who share our commitment to road safety and human factors excellence β across India and globally.





