RBG Labs β€” Rehabilitation Bioengineering Group Β· IIT Madras
IIT Madras Β· Est. 2002

Welcome to RBG Labs β€”
Rehabilitation
Bioengineering Group

Pioneering human-centred research in safety, transportation, and bioengineering β€” building a Safer, Smarter India through first-principles innovation.

Awareness Initiative

Zero Accident Day β€”
Building a Culture
of Safety

Strengthening road safety culture across India through evidence-based awareness campaigns, policy advocacy, and community-driven preventive action.

MoRTH Initiative

Road Safety Month β€”
Responsible
Road Behaviour

A flagship national initiative promoting responsible road behaviour, safe mobility, and a culture of traffic discipline for all road users across India.

Smart Technology

IntelliSeat β€”
AI-Powered
Fatigue Detection

A smart driver-monitoring seat detecting fatigue in real time using audio, visual, and tactile alerts β€” saving lives on India's national highways.

AI Impact Summit 2026

ThinnAI β€”
AI Trainer
Launch

ThinnAI β€” India's first AI-powered personalised driver training platform β€” officially unveiled at the AI Impact Summit 2026, advancing intelligent road safety solutions nationwide.

Madhya Pradesh Β· State Initiative

DDHI Launch β€”
Data-Driven
Hyperlocal Interventions

The Data-Driven Hyperlocal Interventions (DDHI) initiative is now live in Madhya Pradesh β€” deploying evidence-based frameworks to identify high-risk locations and implement targeted interventions aimed at systematically reducing road fatalities across state and national highways.

National Capital Β· Delhi Initiative

DDHI Delhi β€”
Data-Driven
Hyperlocal Interventions

The Data-Driven Hyperlocal Interventions (DDHI) framework is now active in Delhi β€” enabling a systems-based, evidence-driven approach to identify high-risk locations and implement targeted interventions to reduce road fatalities across the city's road network.

01 / 07
Updates
ThinnAI AI Trainer Launched at India AI Impact Summit 2026 RATH β€” AI Road Safety Governance Platform Unveiled Road Safety Hackathon 2026 β€” Deadline Extended to 31 May DDHI Launched Across 100 Districts in 17 States DDHI Expands to Madhya Pradesh β€” Regional Manthan, Bhopal Ford India Signs Road Safety MoU with IIT Madras IIT Madras & Ford Train Young Drivers in 240 Tamil Nadu Schools Come Home Safe Mission Launched β€” Odisha Government Β· ZAD RBG Labs & Odisha Govt Sign MoU for Data-Driven Road Safety Sanjaya β€” National Crash Intelligence Platform Launched in Haryana CoERS Drafts SOP on Electronic Enforcement β€” Section 136A, MV Act Sadak Suraksha Mitra β€” Youth Volunteers Trained Across 100 Districts 3-Step Training Process (3STP) Launched for Driver Training Institutes Best Stall Award β€” IIT Madras Institute Open House 2026 IRF Pushes 5E Strategy to Halve Road Deaths by 2030 Road Safety Month 2024 β€” Run 5K for 5Ks with Greater Chennai Traffic Police Data-Driven Safety Push by IIT-M to Reduce Fatal Road Accidents DDHI Launch β€” New Delhi Β· MoRTH Alignment Session, Vigyan Bhawan ThinnAI AI Trainer Launched at India AI Impact Summit 2026 RATH β€” AI Road Safety Governance Platform Unveiled Road Safety Hackathon 2026 β€” Deadline Extended to 31 May DDHI Launched Across 100 Districts in 17 States DDHI Expands to Madhya Pradesh β€” Regional Manthan, Bhopal Ford India Signs Road Safety MoU with IIT Madras IIT Madras & Ford Train Young Drivers in 240 Tamil Nadu Schools Come Home Safe Mission Launched β€” Odisha Government Β· ZAD RBG Labs & Odisha Govt Sign MoU for Data-Driven Road Safety Sanjaya β€” National Crash Intelligence Platform Launched in Haryana CoERS Drafts SOP on Electronic Enforcement β€” Section 136A, MV Act Sadak Suraksha Mitra β€” Youth Volunteers Trained Across 100 Districts 3-Step Training Process (3STP) Launched for Driver Training Institutes Best Stall Award β€” IIT Madras Institute Open House 2026 IRF Pushes 5E Strategy to Halve Road Deaths by 2030 Road Safety Month 2024 β€” Run 5K for 5Ks with Greater Chennai Traffic Police Data-Driven Safety Push by IIT-M to Reduce Fatal Road Accidents DDHI Launch β€” New Delhi Β· MoRTH Alignment Session, Vigyan Bhawan
Research Centre

About RBG Labs

Founded in 2002 by Prof. Venkatesh Balasubramanian, RBG Labs at IIT Madras is a pioneering centre for human factors research grounded in first principles-based design thinking. It focuses on solving complex societal problems through rigorous scientific methods and evidence-based innovation across transportation, manufacturing, healthcare, rail systems, and scientific policing.

The Lab's flagship innovation frameworksβ€”including the Transportation Safety Framework (TSF), the Suzhal Management System (SMS), and the RBG Innovation Paradigm (RIP)β€”enable systemic improvements in safety, productivity, and service delivery. These frameworks have driven new product development and process optimisation across India's road safety ecosystem and key industrial sectors.

Learn More
22+
Years Active
200+
Publications
50+
Partners
Human Factors
Design Thinking
First Principles Approach
Evidence-Based Problem Solving
Data-Driven Governance & Policy Operationalisation
Upcoming & Recent

Events & Workshops

View All Events
Road Safety Hackathon
Upcoming
Deadline: May 31, 2026

Road Safety Hackathon

Register Now
Sadak Suraksha Mitra
Past
16 to 18 March

Sadak Suraksha Mitra Program

View Recap
Latest Coverage

News & Updates

Odisha Government Β· ZAD
Come Home Safe Mission Launched
Read More
The Hindu
IIT Madras & Ford Train Young Drivers on Road Safety
Read More
Sakshi
Ford India Signs Road Safety MoU with IIT Madras
Read More
IIT Madras & Ford India
Official MoU Signing Ceremony
Read More
Eenadu
Ford Partners with IIT Madras on Road Safety
Read More
Eastern Chronicle
Next-Gen Driver Training Initiative Launched
Read More
DT Next
Win β‚Ή3.5 Lakh – Zero Accident Day Reel Contest
Read More
Deccan Chronicle
IIT Madras Hosts Zero Accident Day Campaign
Read More
CoERS IIT Madras Β· AI Summit 2026
ThinnAI AI Trainer Launched at AI Summit
Read More
IIT Madras Official Β· Feb 2026
ThinnAI Personalized Driver Training Unveiled
Read More
Deccan Chronicle Β· Feb 2026
Data-Driven Safety Push to Reduce Fatal Accidents
Read More
Odisha Government Β· ZAD
Come Home Safe Mission Launched
Read More
The Hindu
IIT Madras & Ford Train Young Drivers on Road Safety
Read More
Eenadu
Ford Partners with IIT Madras on Road Safety
Read More
CoERS IIT Madras Β· AI Summit 2026
ThinnAI AI Trainer Launched at AI Summit
Read More
Deccan Chronicle Β· Feb 2026
Data-Driven Safety Push to Reduce Fatal Accidents
Read More
Impact & Recognition

Achievements & Contributions

Publications
Publications
Publications
β†’
Patents
Patents
Patents
β†’
Awards
Awards
Awards
β†’
Invited Talks
Invited Talks
Invited Talks
β†’
Projects
Projects
Projects
β†’
Reports
Reports
Reports
β†’
Partners & Affiliates

Our Associations

We proudly collaborate with government bodies, industry leaders, and research institutions who share our commitment to road safety and human factors excellence β€” across India and globally.