MoRTH report on Road Accidents in India 2022 revealed that 42,878 out of 168,491 fatal road accident victims were under 25 years of age
The Indian Institute of Technology (IIT) Madras Center of Excellence for Road Safety (CoERS) has teamed up with Ford to address the growing issue of road accidents involving young drivers. This new collaboration aims to equip thousands of students from 240 schools in Tamil Nadu with vital road safety knowledge and skills.
The initiative will include master trainers tasked with instructing young drivers, advocating for safer driving practices, and enhancing the education of students, teachers, and traffic officials.
Sreenivasan Janakiraman, CSR head at Ford explained, “Our focus is on empowering educators to foster a culture of road safety, ensuring that the students and the young riders are equipped with the knowledge and skills to navigate the roads safely. This collaboration with CoERS, IIT Madras to inculcate Activity Based Learning Pedagogy helps nurture the next generation of safe drivers.”
Read more on Business Standard: IIT Madras, Ford partner on road safety for young drivers post MoRTH study
