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Influencers Meet on Road Safety Communication
January 5
Tentative Date: 5 January 2026
Occasion: National Road Safety Month 2026
Venue: IIT Madras Research Park
Duration: Half Day
Organised by: Centre of Excellence for Road Safety (CoERS), IIT Madras
Overview
The Influencers Meet on Road Safety Communication is organised by the Centre of Excellence for Road Safety (CoERS), IIT Madras, as part of National Road Safety Month 2026. The event brings together social media influencers and public figures to engage with verified road safety information and institutional perspectives on road safety in India.
The meet focuses on strengthening public communication related to road safety through data-driven insights, structured dialogue, and interaction with subject experts.
About the Meet
Road safety continues to be a critical public safety concern in India, requiring sustained awareness and responsible behaviour among road users. Digital platforms and public figures play a significant role in shaping social norms and influencing behaviour at scale.
This meet provides participants with an overview of current road safety challenges, recent accident trends, and ongoing institutional efforts. It also facilitates discussion on effective public communication of road safety messages and the role of digital content in promoting positive road user behaviour.
Participants
The meet is intended for social media influencers, content creators, and public figures with significant digital outreach and engagement.
Programme Highlights
- Presentation of recent road accident statistics and key road safety trends
- Overview of road safety initiatives and institutional efforts
- Fireside discussion on road safety communication in the Indian context
- Interaction session on content creation and public engagement for road safety
Tentative Programme Schedule
| Time | Programme |
|---|---|
| 09:30 am | Registration and Welcome Coffee |
| 10:30 am | Assembly inside the venue |
| 10:45 am | Tamil Thai Vazhthu and Vande Mataram |
| 10:50 am | Welcome Address |
| 11:10 am | Felicitation of Chief Guests |
| 11:20 am | Special Address |
| 12:00 pm | Fireside Discussion on Road Safety in India |
| 01:00 pm | Interaction and Collaboration Discussion |
| 01:30 pm | Vote of Thanks |
| 01:40 pm | National Anthem |
| 01:45 pm | Lunch |
Digital Resource Kit
Participants will be provided with a digital resource kit comprising:
- Infographics on road safety statistics for Chennai and India (2024 – 2025)
- Short video clips highlighting key road safety concerns
- Curated content prompts and communication nudges
Outcome
The meet enables participants to engage with evidence-based road safety information and contribute to the dissemination of responsible road user messaging through their digital platforms during Road Safety Month 2026.