RBG Labs, based out of IIT Madras, has 20 plus years of experience working as consultancy firm and providing guidance and expertise to various stakeholders, including state governments and industry bodies, on all aspects of road safety. Utilizing a multidisciplinary approach, we adhere to the principle of an Integrated Systems approach, focusing on the 5E’s: Engineering, Enforcement, Emergency, and Education, bolstered by Empathy (Human Factors). Our mission is to enhance road safety on both a national and global scale, with a firm commitment to saving lives.
Must have attributes:
- Ability to work in cross functional team and keen to learn and grow.
- Willing to relocate to Bhubaneswar with basic language proficiency in Odia.
- Proficiency in media management both Print and Digital media including social media
- Proficient in communication through reports, articles and other publications
Roles and Responsibilities:
- Develop and execute comprehensive media strategies to support organizational goals.
- Oversee the creation of high-quality multimedia content, including articles, videos, infographics, and social media posts.
- Ensure consistent branding, messaging, and tone across all media platforms.
- Collaborate with internal teams, external partners, and stakeholders to align media efforts with project objectives
- Liaise with media outlets, influencers, and community leaders to amplify the organization’s presence.
- Design, execute, and monitor awareness campaigns, ensuring timely delivery and measurable outcomes.
- Track performance metrics and optimize campaigns for better reach and engagement.
- Monitor media coverage and industry trends to provide actionable insights.
- Generate reports and present findings to stakeholders, highlighting impact and areas for improvement.
- Provide inputs on integrating innovative media solutions into ongoing projects.
Eligibility Criteria:
- Master’s degree in media studies, Mass Communication, Marketing, or a related field.
- Minimum 2-5 years of experience in media management, communications, or related roles.
- Proficiency in media tools and platforms (e.g., Adobe Creative Suite, Canva, Hootsuite).
- Strong understanding of digital marketing trends, SEO, and social media analytics.
Offer:
- Competitive Remuneration aligned with industry standards.
- Exposure to working on challenging problem statements with high impact on society and nation at large.
- Pursue higher studies and research at IIT Madras.
- Group Medical and Accidental Insurance Cover along with access to free medicines at the IIT Madras hospital.
- Integration into the vibrant ecosystem of IIT sports, cultural and technical activities.
Applications
You can apply by sending an email to hr@rbg.iitm.ac.in