RBG Labs mentors and advises Governments, technology-based start-ups, SMEs and automotive industries in strategic management, disruptive and sustaining innovations, new product development and productivity improvement.

Some of the technological innovations from the lab include:

1. Suzhal Management System (SMS), a methodology to disruptively innovate to develop new products and implement lean operations.

2. Transport Safety Framework (TSF), a data-driven systems approach to improving road safety.

3. Tamil Nadu Accident and Emergency care Initiative (TAEI), a Unique and comprehensive A&E Program based on decades of learnings from process improvement and lean manufacturing.

4. Conceptualization and Design of electronic Detailed Accident Report (eDAR) erstwhile Integrated Road Accidents Database (iRAD).

5. Projects on Data-Driven Interventions for Improving Road Safety in Tamil Nadu, Haryana, Rajasthan, Jharkhand.

6. Intelliseat™, Auto Component of the Year 2018 winning product that uses IoT to ubiquitously monitor driver behavior and performance.

The Centre of Excellence in Road Safety (CoERS) at RBG Labs, IIT Madras is funded by the Ministry of Road Transport and Highways (MoRTH), Government of India, to perform evidence-based integrated approach to Road Safety. CoERS works on various aspects of human factors engineering, road engineering and vehicle engineering to bring about significant improvements in road safety globally. CoERS also advises various stakeholders and Governments to bring about a data-driven systems approach to road safety. They work on several projects that apply design thinking methodologies to develop innovative systems towards safe roads, data-driven interventions in road safety and new product developments for driver health performance and behaviour monitoring.