zero accident day

Zero Accident Day (ZAD) is an initiative led by the Centre of Excellence for Road Safety (CoERS), IIT Madras, in partnership with key enforcement and mobility agencies, aimed at creating a safer, more responsible road culture through data-driven, behaviour-focused interventions.

ZAD is a proactive response to this crisis built on data, powered by people, and designed to make safety a shared civic responsibility.

Zero accident day

Zero Accident Day (Zero is Good)

ZAD in Action

Road accidents continue to be one of India’s most pressing public health challenges. In 2023 alone, India reported 4,80,583 road accidents, resulting in 1,72,890 deaths and 4,62,825 injuries. Tamil Nadu accounted for the highest number of accidents, highlighting the urgent need for transformative, community-rooted road safety interventions.

The mission of ZAD is to achieve zero accidents, zero loss, and zero compromise on safety by inspiring collective citizen participation and building long-term behavioural change.

Zero Accident Day directly impacts everyday commuters like parents dropping children off at school, delivery partners racing against time, IT professionals navigating peak-hour traffic, and students walking or riding to schools and colleges.

It is not limited to enforcement or penalties. It invites citizens to be part of the solution through awareness, responsible choices, and emotional connection to safety.

Zero Accident Day (ZAD) Campaigns

Chennai ZAD

In collaboration with the Greater Chennai Traffic Police (GCTP), CoERS launched a 20-day Zero Accident Day campaign focusing on data-driven behavioural change across communities.

Odisha ZAD

Statewide Zero Accident Day campaign engaging multiple stakeholders for evidence-based interventions and safer district outcomes.

Keonjhar ZAD

Ground-level community engagement driving road safety through awareness, empathy, and data-led actions.

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Chennai | Zero Accident Day (ZAD)

In collaboration with the Greater Chennai Traffic Police (GCTP), CoERS launched a 20-day Zero Accident Day campaign in Chennai, focusing on driving behavioural change through targeted, research-backed interventions. The campaign engaged schools, colleges, IT parks, driver communities, and delivery ecosystems to ensure large-scale public participation.

The campaign was inaugurated on August 6, 2024, by Thiru R. Sudhakar, I.P.S., Additional Commissioner of Police, GCTP, at the MTC Headquarters. The event brought together policy leaders, enforcement authorities, academic experts, and urban mobility stakeholders.

Focus Areas

Helmet compliance & defensive driving
Youth awareness across schools and colleges
Training programmes for MTC bus drivers, food delivery partners, auto and cab drivers
Community-first education using interactive, experiential learning methods

Symbolic Launch Moments

Heart-shaped traffic signals were introduced on International Traffic Lights Day (August 5, 2024), placing empathy at the heart of road safety.

The slogan “Zero is Good” was unveiled across public installations, sparking conversations on zero accidents, zero loss, and zero compromise.

From heart-shaped traffic signals that remind people to drive with empathy, to school workshops empowering young ambassadors of change, ZAD makes safety visible, personal, and collective.

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ZAD stands apart by leveraging deep crash data insights to identify high-risk groups and tailor interventions accordingly. In Tamil Nadu, helmet-related fatalities remain among the highest in India, making head protection and responsible riding key focus points.

Experiential training modules were developed for different age and profession groups, integrating empathy, accountability, and safety awareness into everyday mobility behavior.

ZAD is not just a campaign — it is the foundation of a long-term behavioural movement. By integrating education, enforcement, empathy, and data-driven strategy, CoERS and its partners aim to inspire every citizen to become an active participant in building a safer India.

More city campaigns under ZAD will follow — making zero accidents not just a dream, but a measurable, actionable goal.

EVENTS AND HIGHLIGHTS

Showcasing our Proud moments,milestons, and memorable achievements

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