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IIT Madras’ CoE for Road Safety hosts ‘Zero Accident Day’ Campaign

IIT Madras’ CoE for Road Safety hosts ‘Zero Accident Day’ Campaign

The IIT Madras’ Centre of Excellence for Road Safety hosted ‘Zero Accident Day’ (ZAD) Campaign in partnership with Greater Chennai Traffic Police on Friday.


It is a 20-day comprehensive road safety campaign aiming to achieve zero road accidents, improve road safety awareness among drivers and promote responsible driving practices.


The road network in India has grown at a rate of 59% in the past nine years and stands as second
in the world with the largest road network of 66.71 lakh km as of 2023.


Every year, the country loses an average of 1,50,000 people to road accidents, of whom 25% of people are under 25 years old and 89% of people are under 60 years old.


These are the productive working population of India, leading to a tremendous socio-economic loss for families, society and the Nation.

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